Fast Shopper, Slow Store

A Guide to Courting and Capturing the Mobile Consu

By: Gary Schwartz

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Paperback | 29 September 2012

At a Glance

Paperback
82 Pages

Dimensions(cm)
21.27 x 13.97 x 0.76

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From mobile pioneer Gary Schwartz, the author of "The Impulse Economy," a short guide to the steps every company must take to connect with the mobile consumer.

From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples--from Amazon to Barnes & Noble to Google-- "Fast Shopper, Slow Store "provides a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere . . . and see lasting, lucrative results.

About the Author

Gary E. Schwartz, Ph.D., is a professor of psychology, medicine, neurology, psychiatry, and surgery at the University of Arizona and director of its Laboratory for Advances in Consciousness and Health. After receiving his doctorate from Harvard University, he served as professor of psychology and psychiatry at Yale University, director of the Yale Psychophysiology Center, and co-director of the Yale Behavioral Medicine Clinic, before moving to Arizona in 1988. He has published more than four hundred scientific papers and coedited eleven academic books. He is the author of The Afterlife Experiments and The Truth About Medium and coauthor of The Living Energy Universe.

Industry Reviews

"Mobile technology is changing the way brands connect with consumers. As an early adopter and passionate evangelist for mobile, Schwartz inspires and drives our thinking and strategic planning offering a glimpse of the future and a path to it."

--Jessica Rotnicki, VP Global E-Commerce, Estee Lauder Companies

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