VOLUME ONE: History and Context: Heroes and Villains 'They Play in Your Home': Cricket, Media and Modernity in Pre-War Australia - Frazer Andrewes Long before Arledge . . . Sports and TV: The Earliest Years: 1937-1947 - as Seen by the Contemporary Press - Dave Berkman Media Sport: Hot and Cool - Susan Birrell and John Loy, Jr From Our Gaelic Fields: Radio, Sport and Nation in Post-Partition Ireland - Raymond Boyle Drama in Sports Commentary - Jennings Bryant, Paul Comisky and Dolf Zillmann Sport and the Media in Ireland: An Introduction - Sean Crosson and Philip Dine A Speculative Paradigm on the Birth of the Modern Sport Spectacular: The Real Madrid and Eintracht Frankfurt European Cup Final of 1960 - Scott Crawford Sport on Commercial Norwegian Radio 1988 to 2003 - P. Dahlen and R. Thomsen Local Radio Sport from the Producer's Point of View - Peter Gilmore How Should We Theorize Sport in a Capitalist Patriarchy? - M. Ann Hall A Pageant of Sound and Vision: Football's Relationship with Television, 1936-60 - Richard Haynes 'Lobby' and the Formative Years of Radio Sports Commentary, 1935-1952 - Richard Haynes The BBC, Austerity and Broadcasting the 1948 Olympic Games - Richard Haynes BBC Radio and Sport 1922-39 - Mike Huggins The Interdependence of Sport and Culture - Guenther Lueschen Hero Crafting in Sporting Life, an Early Baseball Journal - Lori Roessner Making Soccer a 'Kick in the Grass': The Media's Role in Promoting a Marginal Sport, 1975-1977 - Thom Satterlee Assessing the Sociology of Sport: On the Mediasport Interpellation and Commodity Narratives - Lawrence Wenner The Unholy Alliance: Notes on Television and the Re-making of British Sport - Garry Whannel Pregnant with Anticipation: The Pre-History of Television Sport and the Politics of Recycling and Preservation - Garry Whannel From Plantation to Playing Field: Historical Writings on the Black Athlete in American Sports - D.K. Wiggins VOLUME TWO: Sport, Media and Communicating Identities Selective Representation of Gender, Ethnicity, and Nationality in American Television Coverage of the 2000 Summer Olympics - Andrew Billings and Susan Tyler Eastman 'The Grand Old Game': Football, Media and Identity in Scotland - Raymond Boyle and Richard Haynes Italian Television Sport Coverage during the 2000 Sydney Olympic Games: A Gender Perspective - Laura Capranica and Fabrizio Aversa A Content Analysis of News Coverage of Asian Female Olympic Athletes - Chia-Chen Yu Women Play Sport, but Not on TV: A Longitudinal Study of Televised News Media - Cheryl Cooky, Michael Messner and Robin Hextrum Gendered Narratives in Spain: The Representation of Female Athletes in Marca and El Pais - Liz Crolley and Elena Teso Which Nation, Which Flag? Boxing and National Identities in Ireland - Mike Cronin The Power of Stereotypes: Anchoring Images through Language in Live Sports Broadcasts - Fabrice Desmarais and Toni Bruce Liberal and Radical Sources of Female Empowerment in Sport Media - Margaret Carlisle Duncan and Barry Brummett Separating the Men from the Girls: The Gendered Language of Televised Sport - Michael Messner, Margaret Carlisle Duncan and Kerry Jensen Women's Boxing and Related Activities: Introducing Images and Meanings - Jennifer Hargreaves Sport, National Identity and Public Policy - Barrie Houlihan Race Relations, Sociology of Sport and the New Politics of Race and Racism - Grant Jarvie and Irene Reid The Death of a Female Boxer: Media, Sport, Nationalism, and Gender - Roy McCree Sports Spectacle as Drama: Image, Language, and Technology - Barbra Morris and Joel Nydahl Dallas with Balls: Televised Sport, Soap Opera and Male and Female Pleasures - Barbara O'Connor and Raymond Boyle Mapping the Mythical: A Geopolitics of National Sporting Stereotypes - Hugh O'Donnell Examining Equity in Newspaper Photographs: A Content Analysis of the Print Media Photographic Coverage of Interscholastic Athletics - Paul Mark Pedersen Mediated Patriot Games: The Construction and Representation of National Identities in the British Television Production of Euro '96 - Emma Poulton Negotiations and Mediations: Journalism, Professional Status and the Making of the Sports Text - D. Rowe and D. Stevenson The Gender Gap in the Enjoyment of Televised Sport - Stephanie Lee Sargent, Dolf Zillmann and James B. Weaver III Televising International Sport: Race, Ethnicity, and Nationalistic Bias - Don Sabo, Sue Curry Jansen, Danny Tate, Margaret Carlisle Duncan and Susan Leggett Constructing Racial/Ethnic Difference In and Through Dutch Televised Soccer Commentary - Jacco van Sterkenburg, Annelies Knoppers and Sonja de Leeuw 'Impossible Is a Fact': Greek Nationalism and International Recognition in Euro 2004 - Rodanthi Tzanelli 'Good Blacks' and 'Bad Blacks': Media Constructions of African-American Athletes in Canadian Basketball - Brian Wilson VOLUME THREE: The Sports Communication Industries Twenty20 as Media Event - Nick Anstead and Ben O'Loughlin Be Like Mike? Michael Jordan and the Pedagogy of Desire - Michael Eric Dyson The Hungry Games: Television at the Atlanta Olympics - S. Feldman "You Gotta Appease the People Who Run This Place": Corporate Ownership and Its Influence on Sports Television Production - Jason Genovese The Globalization of Sports, the Rise of Non-Western Nations, and the Impact on International Sporting Events - Amit Gupta Assessing the Sociology of Sport: On Media, Advertising and the Commodification of Culture - Steven Jackson Unimagined China: Media, Technologies and the Fragmentation of National Olympic Audiences - Kevin Latham The Global Sport Mass Media Oligopoly: The Three Usual Suspects and More - Alan Law, Jean Harvey and Stuart Kemp Public Relations and Sport in Promotional Culture - Jacquie L'Etang Mass Media and the Experience of Sport - Janet Lever and Stanton Wheeler Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press - M.D. Lowes More Than a Sporting Touchdown: The Making of American Football in England, 1982-1990 - J. Maguire The Global Media Sports Complex: Key Issues and Concerns - Joseph Maguire The Marketing of the Women's National Basketball Association and the Making of Postfeminism - Mary McDonald Sport as Kitsch: A Case Study of The American Gladiators - Robert Rinehart The Global Love-Match: Sport and Television - David Rowe Assessing the Sociology of Sport: On Media and Power - David Rowe Olympic Spectacle: Opening Ceremonies and Some Paradoxes of Globalization - Alan Tomlinson The Structure of Televised Football - Brien R. Williams The Local and the Global in English Soccer and the Rise of Satellite Television - J. William 'It's Gotta Be the Shoes': Youth, Race and Sneaker Commercials - B. Wilson and R. Sparks VOLUME FOUR: Sports and the Digital Age Soccer, Broadcasting, and Narrative: On Televising a Live Soccer Match - Andrew Barnfield Live-Streaming: Will Football Fans Continue To Be More Law Abiding than Music Fans? - Jack Birmingham and Matthew David New Media, Professional Sport and Political Economy - Jon Dart Twitter's Diffusion in Sports Journalism: Role Models, Laggards and Followers of the Social Media Innovation - Peter English Spain: Media Focus on the Geopolitical Issues of a Major Sporting Event - Emilio Fernandez Pena and Miquel de Moragas Women Reporting Sport: Still a Man's Game? - Suzanne Franks and Deirdre O'Neill Sports on Traditional and Newer Digital Media: Is There Really a Fight for Fans? - Walter Gantz and Nicky Lewis From Broadcast Scarcity to Digital Plenitude: The Changing Dynamics of the Media Sport Content Economy - Brett Hutchins and David Rowe Sport on the Move: The Unfolding Impact of Mobile Communications on the Media Sport Content Economy - Brett Hutchins Tales of the Digital Sublime: Tracing the Relationship between Big Data and Professional Sport - Brett Hutchins Mediating the Olympics - P. David Marshall, Becky Walker and Nicholas Russo Football's Coming Home? Digital Reterritorialization, Contradictions in the Transnational Coverage of Sport and the Sociology of Alternative Football Broadcasts - Matthew David and Peter Millward Sports Journalism: Still the 'Toy Department' of the News Media? - David Rowe Bill Simmons, Grantland.com, and ESPN's Corporate Reinvention of Literary Sports Writing Online - Travis Vogan and David Dowling The Paradoxical Character of Live Television Sport in the Twenty-First Century - Garry Whannel Establishing a Typology of Social Media Uses in the Sport Industry: A Multidimensional Scaling Study - Chad Witkemper, Matthew Blaszka and Jinwook Chung The EPL Drama - Paving the Way for More Illegal Streaming? Digital Piracy of Live Sports Broadcasts in Singapore - Donna Wong