Controversies in Contemporary Advertising

By: Kim B. Sheehan

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Paperback | 5 August 2013 | Edition Number 2

At a Glance

Paperback
336 Pages

Edition Type
Revised

Dimensions(cm)
22.5 x 16 x 2.5

Paperback

$253.75

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A balanced portrait of the role of advertising in society today. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.

The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, encouraging readers to obtain a critical perspective on advertising issues while forming and analyzing their own judgments.

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