The Everything Guide to Starting an Online Business

The Latest Strategies and Advice on How To Start a Profitable Internet Business

By: Randall Craig

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Paperback | 18 January 2013

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Create and run your own virtual business!

Whether it is a full-time online consulting business or just selling your crafts on the side, starting an Internet enterprise is a very appealing prospect to a budding entrepreneur! The Everything Guide to Starting an Online Business is the perfect guide as you navigate the online market-no matter your experience level. From developing an idea to sharing it with the world, this expert manual provides information on:

Determining what kind of business to create
Developing a smart business plan and online presence
Transitioning from brick and mortar to the virtual world
Using vendor sites like Etsy
Promoting the business with social media

Perfect for part-time entrepreneurs who want to make some extra cash or for full-timers who want one income stream, The Everything Guide to Starting an Online Business will help you get your businesses off the ground and onto the web!

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You Can Find This Book In

Non-Fiction Business & Management Ownership & Organisation of Enterprises Small Businesses & Self-Employed Business Aspects of E-Commerce Kids & Children's Books Economics, Finance, Business and Management

Top 10 Tips You'll Learn about Online Business	p. 10
Introduction	p. 11
Setting the Stage!	p. 13
Self-Evaluation	p. 14
Pros of Starting Your Own Business	p. 15
Cons of Starting Your Own Business	p. 16
Before You Start	p. 18
The Upside of a Down Economy	p. 19
Know What You Don't Know	p. 21
Think Like a Businessperson	p. 23
Talk to the Experts	p. 25
Plan Your Exit Strategy Now	p. 26
How Much Time Will You Spend?	p. 27
Make Money in Your Spare Time	p. 28
Building an Entire Business Operation	p. 30
Hybrid Offline-Online Businesses	p. 33
When Opportunity Knocks	p. 35
The Upside to Downsizing	p. 36
Your Idea, Someone Else's Know-How	p. 38
Taking the Family Business Reins	p. 38
Business Brokers Shop for You	p. 40
Know What's Hot	p. 40
Meet the Expert: You	p. 42
Highlight Your Track Record	p. 43
Licenses and Certifications	p. 44
Advanced Degrees	p. 44
How Many Letters Do You Need after Your Name?	p. 45
Get on the Speaker Circuit	p. 46
Blog Your Way to the Head of the Pack	p. 47
Finding That Killer Idea	p. 49
All You Need Is One Great Idea	p. 50
Make Sure Your Idea Can Be Profitable	p. 51
Buy a Proven Winner	p. 52
Networking	p. 54
Join Your Tribe	p. 55
Civic Organizations	p. 56
Associations and Organizations	p. 57
Industry Awards	p. 57
Professional Networking Groups	p. 58
Volunteering as a Strategy to Meet New Customers	p. 59
Social Networking Sites	p. 60
Researching the Market	p. 63
Conducting Market Research	p. 64
Assessing Your Potential Market	p. 65
Industry Trends	p. 66
Scout Out the Competition	p. 68
Find Your Niche	p. 68
Name Your Business	p. 70
Domain Names	p. 72
Online Businesses	p. 75
Business Acronyms	p. 76
Online Product Sales	p. 76
Online Services Sales	p. 77
Information Marketing	p. 77
E-Mail Course Delivery	p. 78
Online App Sales	p. 78
Membership Sites	p. 79
Online Service Marketplaces	p. 80
Working "in" the Web Machine	p. 85
Web Design	p. 86
Web Development	p. 88
Content/Writing/Blogging/Tweeting	p. 90
Search Engine Optimization and Search Engine Marketing	p. 93
Training	p. 96
Setting Fees	p. 98
Caution-Online on the Edge	p. 101
Fraud	p. 102
Spam	p. 105
Unethical Practices	p. 106
Know Your Moral Compass	p. 108
Structuring Your Business	p. 109
Partnerships	p. 110
Sole Proprietorships	p. 112
Corporations	p. 113
Limited Liability Company	p. 116
Joint Ventures	p. 117
Get Tax Advice Now!	p. 118
Crafting a Business Plan	p. 121
How to Know If You Need a Business Plan	p. 122
Getting Ready	p. 123
A Step-by-Step Guide	p. 124
Financial Plan	p. 131
Reviewing and Tweaking Your Plan	p. 132
Get Your Capital Act Together	p. 134
Finance Basics	p. 135
How to Get Start-Up Cash	p. 136
Venture Capital-Know All Your Options	p. 137
Silent (or Not-So-Silent) Partners	p. 139
Opening Funding Doors in Any Economy	p. 140
Personal Credit Scores Matter	p. 141
Prove Your Business to Be Loan-Worthy	p. 142
Good Documents Are Gold	p. 143
Put a Financing Plan in Place	p. 145
Traditional Loan Offerings	p. 146
Special Loan Programs	p. 146
Loan Sources Other Than Banks	p. 147
Vendors	p. 147
How Soon to Profitability?	p. 148
When You Have the Money in Hand	p. 150
Regulations and Legal Matters	p. 151
Licensing and Regulations	p. 152
Inspections	p. 153
Zoning Ordinances	p. 153
Leases	p. 154
Fictitious Name Forms	p. 155
Trademarks, Patents, and Copyrights	p. 156
Agencies, Agreements, and Regulations	p. 157
Privacy, Age Restrictions, and Digital Rights	p. 158
Locating Your Business	p. 160
The Right Space	p. 161
Storefront Businesses	p. 162
Office Space	p. 162
Manufacturing and Warehouse Space	p. 163
Home-Based Businesses	p. 164
Shared Services	p. 165
Furnishings and Equipment	p. 167
Assessing Your Needs	p. 168
Comfort and Layout	p. 169
Telephone Systems	p. 170
Cost-Effective Decisions	p. 171
Cost-Cutting Ideas	p. 172
Technology-Get Up to Speed	p. 173
Building Your Online Presence	p. 179
What Is Your Site's Purpose?	p. 180
Building a Website	p. 181
Hiring a Professional Web Designer	p. 182
Ten Tips for a Site That Sells	p. 185
Web Hosting	p. 186
Domain Names-Again	p. 187
Preparing to Launch Your Site	p. 188
The Laws of Website Attraction	p. 191
Start with Market Research	p. 192
Identifying Your Target Market	p. 194
Reaching Your Market	p. 195
Publicity	p. 203
Search Engine Marketing: Bidding for Keywords and Clicks	p. 204
SEO: Search Engine Optimization	p. 205
Social Media Marketing: Power and Pitfalls	p. 207
Link Exchanges	p. 211
QR Codes	p. 211
Posting in Forums and Groups	p. 212
Offline Marketing	p. 213
Selling Online	p. 215
Service Business	p. 216
Retail Sales	p. 217
Get Linked with Compatible Sites	p. 218
Auction Sales	p. 218
Payment Options	p. 220
Shopping Cart Concepts	p. 221
Credit Card Gateways	p. 223
Advanced Concepts: Converting Browsers to Buyers	p. 225
Conversion	p. 226
Landing Pages	p. 228
Copywriting Tips	p. 230
Squeeze Pages	p. 232
Pop-Ups	p. 233
Chat	p. 233
Cross-Selling and Up-Selling	p. 234
Customer Relationship Management	p. 235
Capturing Nonbuyers	p. 236
E-Mail Marketing	p. 237
Marketing Automation	p. 239
Opportunity Management	p. 240
Play Fair When Getting Your Online Customers	p. 240
Product and Services Management	p. 242
Nimble Inventory Management	p. 243
Product Procurement	p. 243
Pricing Your Goods and Services	p. 246
Services	p. 248
Automated Fulfillment and Supply Chain	p. 249
Employees: Choose Well, Manage Well	p. 251
Prepping Before Hiring	p. 252
Where to Find Your Staff	p. 253
Staff Alternatives: Contractors, Freelancers, and Interns	p. 255
Interviewing Candidates	p. 256
Running Background Checks	p. 258
Outsourcing	p. 259
Virtual Assistants	p. 261
Attracting and Keeping Great Employees	p. 263
Establishing Rules and Policies	p. 264
Show Them the Money-and Benefits	p. 265
Letting People Go-Know the Law	p. 266
Bookkeeping, Record Keeping, and Administrative Tasks	p. 268
Good Records Keep Things Going Smoothly	p. 269
Establish Bookkeeping Procedures	p. 269
Keeping Track of Your Business	p. 271
Choosing Accounting Software	p. 273
Record Keeping and Administrative Needs	p. 273
Who Should Do the Administrative Duties?	p. 274
Insurance and Tax Information	p. 276
What You Need to Pay and When	p. 277
Proper Deductions Help Profits	p. 277
Employment Taxes	p. 279
Tax Planning with a Pro	p. 281
Insurance and Risk Management	p. 281
Evaluating Your Insurance Needs	p. 283
A Winner's Checklist-Tips and Tricks	p. 287
Customer Service	p. 288
Make Relationships the Highest Priority	p. 288
Employee Development	p. 288
Stay Abreast of Industry Changes	p. 288
Make Your Company a Leader	p. 289
Monitor Cash Flow	p. 289
Planned Expansion	p. 289
No One Knows Your Business Better Than You	p. 290
Hold On to Your Sanity	p. 290
Know When to Hold, Know When to Fold	p. 290
Case Templates	p. 291
Making a Few Dollars on the Side	p. 292
Building a Business All Online	p. 292
Moving a "Real World" Business to the Web	p. 293
Additional Resources	p. 296
Government and Association Sites	p. 297
Other Reference Sites	p. 297
Index	p. 299
Table of Contents provided by Ingram. All Rights Reserved.

The Everything Guide to Starting an Online Business

The Latest Strategies and Advice on How To Start a Profitable Internet Business

Shipping

How to return your order

Defective items

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