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Leading Edge Marketing Research : 21st-Century Tools and Practices - Robert J. Kaden
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Leading Edge Marketing Research

21st-Century Tools and Practices

By: Robert J. Kaden (Editor), Gerald L. Linda (Editor), Melvin Prince (Editor)

Paperback | 9 November 2011

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Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

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