"Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore's lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away."
-William J. Banach, CEO
Banach, Banach & Cassidy
An on-the-job public relations and communications partner for everyone working in schools!
As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily.
Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school's PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work-from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author:
- Outlines the key components of successful communications programs
- Covers how to set reasonable expectations for communications efforts
- Provides questions for assessing PR needs, guidelines for judging what's working and what's not, and an abundance of checklists
- Offers interview advice from professionals in the field
Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!
Industry Reviews
"Building relationships that work can be a perilous endeavor for even the most experienced educator, but everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore's lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." -- William J. Banach, CEO "Moore provides school leaders with relevant strategies to use when communicating with diverse publics associated with the school district and individual schools. His book is light on theory but heavy on practical ideas ready for immediate use." -- The School Administrator, September 2010, Vol. 67(8) "For those looking for a comprehensive guide to confronting the many communication challenges today's educators face, this book fits the bill. Its guidance is practical, thorough, and sensible. All school employees-from teachers to principals to district administrators and more-will profit from the useful tactics and techniques offered." -- Suzanne D. FitzGerald, Professor and Chair "Educators are constantly challenged to provide 'real-world application' activities for students within their classrooms. This book provides the reader with 'real-world application' that can immediately improve the public relation practices of every school." -- Bruce Deterding, Principal "Provides school administrators with a clear, easy-to-use blueprint for developing a communications plan and dealing with sensitive issues that come up in any school district. Administrators and board members who follow the suggestions in this guide will feel more confident and more effective in dealing with the public." -- Patricia N. Anderson, Associate Professor "A practical and useful book that will be of value to all administrators desiring to improve public relations in their school. The book contains numerous insights on effective public relations." -- Kenneth Arndt, Superintendent
