Communicating Your Research with Social Media

Chapter 1: Social media: Why they matter and what they can do 1.1 What is social media? 1.2 The history of social media 1.3 Social media as an influential force in the world 1.4 Social media in education, research and digital scholarship Chapter 2. Social media and the Research Lifecycle 2.1 Models for understanding the research environment 2.2 The Research Lifecycle: an inclusive framework Chapter 3: Creating and sharing blog posts 3.1 What is a blog? Defining blogs 3.2 History of blogs and blogging - From pamphlets to Orwell - blogging's antecedents 3.3 Why blogging is useful across the research lifecycle 3.4 How to create and maintain successful blogs and blog posts 3.5 Sharing your blog posts on social media Chapter 4: Creating and sharing infographics and data visualisations 4.1 Defining infographics and data visualisations 4.2 Infographics and data visualisations: a history in research communication 4.3 Why infographics and data visualisations are useful across the research lifecycle 4.4 How you can create successful infographics and data visualisations for your project 4.5 Sharing your infographics and data visualizations on social media Chapter 5: Creating and sharing audio and podcasts 5.1 Defining podcasts 5.2 A recent history of podcasts 5.3 Why podcasting is useful across the research lifecycle 5.4 How to create a successful podcast series 5.5 Sharing your podcasts on audio platforms and social media Chapter 6. Creating and sharing photos and videos on social media 6.1 Defining photos and videos on social media 6.2 Photos and videos: a history in research communication 6.3 Why photos and videos on social media are useful across the research lifecycle 6.4 How to create successful photos and videos for social media 6.5 Sharing your photos and videos on social media Chapter 7: Digital strategies for research dissemination, engagement and impact 7.1 Crafting a coherent social media strategy 7.2 Measuring dissemination, engagement and impact 7.3 Navigating the risks of online visibility 7.4 Conclusions