International Business : Theory and Practice - Ehud Menipaz

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International Business

Name: International Business
Brand: SAGE PUBLICATIONS
Price: 486.75 AUD
Availability: BackOrder

Theory and Practice

By: Ehud Menipaz, Amit Menipaz

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Hardcover | 16 June 2011

At a Glance

Hardcover
632 Pages

Dimensions(cm)
23.5 x 19.05 x 4.45

Hardcover

RRP $491.00

$486.75

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

What is international business? How does it differ from local or national business? What are the fundamental challenges and emerging trends in international business? What is the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions?

International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world.

Current critical issues in international business are analysed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the `democratization' of competition worldwide, and applications of technology in a digital economy.

Key Features:

- Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME)

- Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading

Industry Reviews

Any leader worth his or her salt today must be confident in a global marketplace. I had the privilege to work closely with Amit Menipaz for several years - he's a true world-class expert on both the theory and practice of global management Josh Silverman former CEO of Skype and Shopping.com Required reading for the globalized manager. Many memorable international cases. Unpacks the issues that entrepreneurs, small business, corporate innovators, even social entrepreneurs need when they confront the reality of big business and the gazelles amongst the SMEs. Good features for continued learning too Dr Howard Frederick Professor of Entrepreneurship Education, Deakin University Substantially global in its approach to the important area of international business, the book provides a complete coverage of all key issues in international business, including ways to leverage digital technologies and supply chains in the global context Dr. Nelson M. Fraiman Professor and Director, W. Edwards Deming Center for Quality, Productivity and Competitiveness, Columbia University

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