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Doctor Who

The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary

By: Matt Hills

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Hardcover | 21 July 2015

At a Glance

Hardcover
156 Pages

Dimensions(cm)
14.8 x 22.4 x 1.8

Hardcover

$84.99

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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Industry Reviews

"Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Doctor Who: The Unfolding Event is wonderfully nuanced, thoughtfully composed, and offers as much to those who don't know the Doctor as to those who do." - Jonathan Gray, author of Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

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