Problems in Marketing

Applying Key Concepts and Techniques

By: Luiz A M Moutinho, Charles S Chien

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Hardcover | 7 January 2008 | Edition Number 2

At a Glance

Hardcover
336 Pages

Edition Type
Revised

Dimensions(cm)
23.5 x 19.05 x 2.24

Hardcover

$382.80

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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

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