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Competitive Strategy : Techniques for Analyzing Industries and Competitors - Michael E. Porter

Competitive Strategy

Techniques for Analyzing Industries and Competitors

By: Michael E. Porter

Paperback | 19 January 2004 | Edition Number 1

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Product Description
Electrifying in its simplicity - like all great breakthroughs - Competitive Strategycaptures the complexity of industry competition in five underlying forces.

Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

About the Author

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage Of Nations, And Cases In Competitive Strategy.
Industry Reviews
Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.

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