Public Opinion

By: Walter Lippmann

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Paperback | 12 June 1997

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290 Pages

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21.59 x 13.97 x 1.83

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In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. As Michael Curtis indicates in his introduction to this edition. Public Opinion qualifies as a classic by virtue of its systematic brilliance and literary grace. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads, " a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. The work is a showcase for Lippmann's vast erudition. He easily integrated the historical, psychological, and philosophical literature of his day, and in every instance showed how relevant intellectual formations were to the ordinary operations of everyday life. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists.

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Introduction
The World Outside and the Pictures in Our Heads	p. 1
Approaches to the World Outside
Censorship and Privacy	p. 18
Contact and Opportunity	p. 24
Time and Attention	p. 31
Speed, Words, and Clearness	p. 35
Stereotypes
Stereotypes	p. 43
Stereotypes as Defense	p. 52
Blind Spots and Their Value	p. 57
Codes and Their Enemies	p. 63
The Detection of Stereotypes	p. 71
Interests
The Enlisting of Interest	p. 87
Self-Interest Reconsidered	p. 93
The Making of a Common Will
The Transfer of Interest	p. 105
Yes or No	p. 119
Leaders and the Rank and File	p. 127
The Image of Democracy
The Self-Centered Man	p. 137
The Self-Contained Community	p. 142
The Role of Force, Patronage and Privilege	p. 150
The Old Image in a New Form: Guild Socialism	p. 159
A New Image	p. 169
Newspapers
The Buying Public	p. 172
The Constant Reader	p. 178
The Nature of News	p. 183
News, Truth, and a Conclusion	p. 194
Organized Intelligence
The Entering Wedge	p. 198
Intelligence Work	p. 203
The Appeal to the Public	p. 213
The Appeal to Reason	p. 220
Index	p. 225
Table of Contents provided by Ingram. All Rights Reserved.

Public Opinion

At a Glance

Paperback

Shipping

How to return your order

Defective items

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Other Editions and Formats

Hardcover

Hardcover

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