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Inside Kevin 07

The People. the Plan. the Prize.

By: Jackman, Christine

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Paperback | 23 May 2025 | Edition Number 1

At a Glance

Paperback
258 Pages

Dimensions(cm)
24.13 x 15.24 x 1.91

Paperback

$51.69

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Meet the dedicated band of political and creative strategists who engineered Labor's reversal of fortune. See first-hand the birth of a new style of campaigning. Discover who was responsible for Kevin07.

When Kevin Rudd became ALP leader in December 2006, few people picked that a year later, Labor would be in government and Rudd in the Lodge.

Inside Kevin07 takes readers into the campaign war room and shows how a rookie team won an election from one of the most successful and experienced political leaders in Australian history.

All of the key Labor players in the 2007 campaign, including Kevin Rudd and ALP National Secretary Tim Gartrell, cooperated with the writing of this book. Christine Jackman draws on her exclusive access to party research and strategy documents from campaign headquarters.

Inside Kevin07 is the inside story of a modern political party machine and what it takes to succeed.

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You Can Find This Book In

Non-Fiction Politics & Government Political Structure & Processes Elections & Referenda History Regional & National History Australasian & Pacific History

Introduction	p. vii
Out of the Ashes	p. 1
Dr Death and the Sunrise Kid	p. 18
Bring It On	p. 35
Of Values Pyramids and the Virtuous Circle	p. 75
It's the Economy, Stupid	p. 98
The Double-Edged Sword	p. 117
The Personal Is Political	p. 141
A State of Mind	p. 165
In the Zone	p. 182
The End of the World as We Know It	p. 204
The Future Is Now	p. 232
Acknowledgements	p. 242
Index	p. 244
Table of Contents provided by Ingram. All Rights Reserved.

Inside Kevin 07

The People. the Plan. the Prize.

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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