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Primal Intelligence

You Are Smarter Than You Know

By: Angus Fletcher

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Paperback | 28 August 2025 | Edition Number 1

At a Glance

Paperback
320 Pages

Dimensions(cm)
23.4 x 15.4 x 2.4

Paperback

$37.75

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'A fascinating exploration of human potential that will change how you think about thinking . . . This book is essential reading for anyone who wants to thrive in an uncertain world' DANIEL H PINK

For decades we have focused on logic as the key component of human intelligence but what if this is wrong? In this ground-breaking new book, Professor Angus Fletcher reveals that our true source of resilience, problem solving, innovation and creativity in fact lie in the emotive, non-logical side of our brain. This 'low-data' region in the brain is the driver that helps us problem solve, anticipate things faster, rebound from failure and experience less anxiety and anger.

But how do we tap into this unlocked resource? In Primal Intelligence, Fletcher shares innovative exercises for training this neglected side of our brains - improving leadership skills, our powers of innovation and our overall resilience. This is a life-changing guide to unlocking the full potential of your brain.

About the Author

Angus Fletcher (PhD, Yale) is Professor of Story Science at Ohio State's Project Narrative, the world's leading academic institute for narrative research. He has dual degrees in neuroscience and Shakespeare. His research has been called 'mind-blowing' by Malcolm Gladwell and 'life-changing' by BrenA Brown and has been endorsed by Martin Seligman, Antonio Damasio, and many of the world's other top psychologists, doctors, and neuroscientists. In 2023, he was awarded the Commendation Medal by the US Army for his 'groundbreaking' research with Special Operations into using Story Science to train innovation, leadership, and resilience.

Industry Reviews

Primal Intelligence delivers a fascinating exploration of human potential that will change how you think about thinking . . . This book is essential reading for anyone who wants to thrive in an uncertain world.

Groundbreaking.

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