Predictable Prospecting

The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a âsales bibleâ (Inc.)

If your organizationâs success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline â" whether youâre a sales or marketing executive, team leader, or sales representative.

Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to:

⢠Identify the prospects with the greatest potential
⢠Clearly articulate your companyâs competitive position
⢠Implement account-based sales development using ideal account profiles
⢠Refine your lead targeting strategy with an ideal prospect profile
⢠Start a conversation with people you donât know
⢠Land meetings through targeted campaigns
⢠Craft personalized e-mail and phone messaging to address each potential buyerâs awareness, needs, and challenges.
⢠Define, manage, and optimize sales development performance metrics
⢠Generate predictable revenue

Youâll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goalsâ"quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit.

Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive marketsâ"and generate more revenue than ever. Thatâs the power of Predictable Prospecting.