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Practical Pricing : Translating Pricing Theory into Sustainable Profit Improvement - M. Calogridis

Practical Pricing

Translating Pricing Theory into Sustainable Profit Improvement

By: M. Calogridis

eText | 30 April 2016

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This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.
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