Power Performance

Multimedia Storytelling for Journalism and Public Relations

By: Tony Silvia, Terry Anzur

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Paperback | 19 April 2011 | Edition Number 1

At a Glance

Paperback
296 Pages

Dimensions(cm)
24.4 x 18.89 x 1.82

Paperback

$100.75

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This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. <ul> <li>Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera <li>Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera <li>Incorporates profiles of leading multimedia journalists and public relations practitioners <li>Addresses the key ethical issues for the profession <li>Offers practical advice for putting presentation skills to work <li>Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts </ul>

Industry Reviews

"I highly recommend the information packed and valuable book Power Performance: Multimedia Storytelling for Journalism and Public Relations by Tony Silvia and Terry Anzur, to any journalists, bloggers, public relations practitioners, and business people who are seeking a hands on guide to telling story in a multimedia world. This book will transform your message from a weak and ineffective one, to an authentic and compelling story that is understood readily by the audience." (Blog Business World, 24 September 2011)

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