Free shipping on all orders over $79* Limited Time Only
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
Pop : Truth and Power at the Coca-Cola Company - Constance Hays

Pop

Truth and Power at the Coca-Cola Company

By: Constance Hays

eBook | 30 June 2010

At a Glance

eBook

$19.99

or 4 interest-free payments of $5.00 with

Instant Digital Delivery to your Kobo Reader App

Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.

Industry Reviews
"Colourful and timely-Constance Hays has produced a wellresearched and objective account of-a business that now sells enough Coke to build a stack of crates that would almost reach Mars'"
on

You Can Find This eBook In

Non-FictionHistorySpecific Events & Topics in HistorySocial & Cultural HistoryIndustry & Industrial StudiesManufacturing IndustriesFood Manufacturing & Related IndustriesBusiness & ManagementIndustrialisation & Industrial HistoryPrimary IndustriesAgriculture & Related IndustriesEconomics, Finance, Business and Management

More in Agriculture & Related Industries

Kidman The Forgotten King - Jill Bowen

eBOOK

Kidman The Forgotten King

eBook

$11.99

Whacker McCrackers Cafe - Tony Ward

eBOOK

Whacker McCrackers Cafe

eBook

$6.99

Bourbon : A History of the American Spirit - Dane Huckelbridge

eBOOK

Bourbon

A History of the American Spirit

eBook

RRP $25.99

$20.99

19%
OFF

This product is categorised by