Persuasion in Your Life

Name: Persuasion in Your Life
Price: 130.75 AUD
Availability: PreOrder

By: Eric Morris, Shawn T. Wahl

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Paperback | 26 March 2026 | Edition Number 4

At a Glance

Format
Paperback

Dimensions(cm)
25.4 x 17.8

Paperback

RRP $145.00

$130.75

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Available: 26th March 2026

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Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

Through its use of rhetoric, psychology, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers without overwhelming them. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. This new edition pays greater attention throughout to ethical considerations and includes discussions of artificial intelligence, robotics, data analytics, and new forms of social media.

This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.

Online resources include an Instructorâs Manual, test bank, PowerPoint slides and glossary. They are available at www.routledge.com/cw/wahl.

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