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Perpetual Wealth : Five Entrepreneurial Truths to Rig the Legal, Tax, and Financial Systems, Increase Revenue, and Expand Your Freedom - Craig R. Hersch

Perpetual Wealth

Five Entrepreneurial Truths to Rig the Legal, Tax, and Financial Systems, Increase Revenue, and Expand Your Freedom

By: Craig R. Hersch

Paperback | 11 September 2025

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The System is Rigged-Time to Make it Work in Your Favor!

The legal, tax, and financial systems weren't built with you in mind-they were designed to extract as much as possible from you and your businesses. The secret? Re-engineer them to favor you.

In Perpetual Wealthâ¢, Florida Bar Board Certified Wills & Trusts attorney, CPA, and entrepreneur Craig R. Hersch dismantles traditional strategies to reveal how the ultra-wealthy do it-using counterintuitive tactics in entity structuring, trust design, and tax planning. Hersch reveals how to:

  • Own nothing, control everything-leverage your estate plan to fuel growth, protect assets, and keep you in command.
  • Use tax laws as a weapon, not a weakness-use the IRS' logic against them to lawfully reduce your tax bill. 
  • Lawsuits happen-stay untouchable-design an impenetrable legal fortress that keeps your wealth out of reach from creditors, litigants, and divorcing spouses.
  • Never be at the bank's mercy. Create tax-free liquidity for cash flow and to pursue arising opportunities.
  • Engineer a plan that outlives you-Design an ironclad estate plan that doesn't divide and dissipate but instead fortifies your businesses and assets for generations.

The wealthiest people don't just make money-they build systems that keep them and their families ahead. Perpetual Wealth⢠is your blueprint for doing the same. 

Industry Reviews

"In Perpetual Wealthâ¢, Craig R. Hersch unveils counterintuitive yet powerful entity structuring, trust creation, and tax planning strategies that can exponentially accelerate entrepreneurial success. With clarity and mastery, he reveals how to engineer a system built to endure for generations. Read it, implement it, and take control of your and your family's future."

-Justin Donald, #1 WSJ and USA Today Best-Selling Author, Founder of The Lifestyle Investor, Host of The Lifestyle Investor Podcast

"Most estate planning is focused on what happens after you're gone-but real freedom comes from designing systems that work for you while you're still here. Craig Hersch's Perpetual Wealth⢠shows entrepreneurs how to create living, breathing, legal, tax, and financial structures that evolve with their lives and their success. This book is a guide to turning complexity into clarity, control into confidence, and ambition into achievement."

-Dan Sullivan, Co-Founder of Strategic Coach®

"Craig Hersch is the unusual estate planning attorney who understands that estate planning, income tax planning, and asset protection all need to work together. This is how I work with clients, and it's nice to see an attorney understand the critical relationship between these three aspects of a client's strategy."

-Tom Wheelwright, Author of Tax-Free Wealth: How to Build Massive Wealth by Permanently Reducing Your Taxes.

"As the creator of EOS®, I've spent my career helping entrepreneurs build strong, sustainable businesses through systems and clarity. What Craig Hersch delivers in Perpetual Wealth is the often-overlooked foundation-legal, tax, and financial structures that silently power or sabotage a visionary's goals. Every serious entrepreneur must understand what Craig lays out in this book."

- Gino Wickman, Author of Traction & Shine, Creator of EOS

You Can Find This Book In

Non-FictionAccounting & FinanceFinanceInvestment & SecuritiesSelf-Help, Personal Development & Practical AdvicePersonal Finance

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