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Packaging Essentials : 100 Design Principles for Creating Packages - Candace Ellicott

Packaging Essentials

100 Design Principles for Creating Packages

By: Candace Ellicott, Sarah Roncarelli

eBook | 1 June 2010

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This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.

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Miscellaneous ItemsNon-FictionArts & EntertainmentDesign, Industrial & Commercial Arts, IllustrationProduct DesignIllustration & Commercial Art

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