Overcoming Floccinaucinihilipilification

Valuing and Monetizing Products and Services

By: Jon Manning, Lorna Hendry (Produced by), Juliette Lachemeier (Editor)

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Paperback | 8 February 2021

At a Glance

Paperback
182 Pages

Dimensions(cm)
22.86 x 15.24 x 1.07

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FLOCCINAUCINIHILIPILIFICATION, the longest "F" word in the English language, is the habit of estimating something as valueless. This book will help entrepreneurs, side-hustlers and small business owners overcome this common mistake when valuing, pricing and monetizing their products and services. A 15-step value-based pricing canvas will help you understand the value you offer your customers. The four value-based pricing methodologies will make sure you get the price you deserve for the products and services you provide.

Industry Reviews

"When reading this wonderful book, I thought to myself, 'I wish this was written when I first started last century!' As an entrepreneur and educator, Jon's book passes the two vital tests of being very practical and immediately useful. With this book and access to Jon's global network, you will be on your way to enter, survive and thrive. I recommend the book to you as an essential resource for your business." MARCUS POWE PhD

"Whatever you pay for this book, the value you receive will way exceed it. Jon has mastered the art of translating the usually dry maths of pricing, into the magic science of persuasion. Watch your revenue grow immediately after reading and implementing the strategies inside. Mine did!" From Wade Kingsley, Founder & CEO, The Ideas Business.

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