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Outside Insight : Navigating a World Drowning in Data - Jorn Lyseggen

Outside Insight

Navigating a World Drowning in Data

Paperback Published: 12th October 2017
ISBN: 9780241288269
Number Of Pages: 336

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Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.

Industry Reviews

A must read. Lyseggen provides a road map for how to use market insights to transform how we run our organisations from the bottom up to the board room -- Peter Tufano, Peter Moores Dean, Oxford University Said Business School

ISBN: 9780241288269
ISBN-10: 0241288266
Audience: General
Format: Paperback
Language: English
Number Of Pages: 336
Published: 12th October 2017
Publisher: Penguin Books Ltd
Country of Publication: GB
Dimensions (cm): 23.2 x 15.5  x 2.5
Weight (kg): 0.44
Edition Number: 1

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