Free shipping on orders over $79 * - Limited time only - *T&Cs apply
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
Optimizing Digital Strategy : How to Make Informed, Tactical Decisions that Deliver Growth - Professor Christopher Bones

Optimizing Digital Strategy

How to Make Informed, Tactical Decisions that Deliver Growth

By: Professor Christopher Bones, James Hammersley, Nick Shaw

eText | 3 December 2018 | Edition Number 1

At a Glance

eText

$79.99

or 4 interest-free payments of $20.00 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets.

Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.

on
Desktop
Tablet
Mobile

You Can Find This eBook In

Non-FictionBusiness & ManagementBusiness Aspects of E-CommerceManagement & Management TechniquesManagement Decision MakingComputing & I.T.Computer Science

Other Editions and Formats

Hardcover

Published: 3rd December 2018

View Product

More in Business Aspects of E-Commerce

C-Scape : Conquer the Forces Changing Business Today - Larry Kramer

eBOOK

C-Scape

Conquer the Forces Changing Business Today

eBook

RRP $28.99

$23.99

17%
OFF
Amazon.com : Get Big Fast - Robert Spector

eBOOK

Amazon.com

Get Big Fast

eBook

$22.99

The Thank You Economy - Gary Vaynerchuk

eBOOK

The Thank You Economy

eBook

$15.99

This product is categorised by