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Nuts!

Southwest Airlines' Crazy Recipe for Business and Personal Success

By: Kevin Freiberg, Jackie Freiberg

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Paperback | 15 February 1998 | Edition Number 1

At a Glance

Paperback
386 Pages

Dimensions(cm)
20.9 x 14.0 x 2.2

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Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is " Hire people with a sense of humor, " and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping " reengineering, " " total quality management, " and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.
Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?
With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

Industry Reviews

The remarkable story of the country's most successful airline and Herb Kelleher, the CEO who built it with integrity, guts, and nuts. "If you're interested in making your employees and customers raving fans of your business, Nuts! is a must read." --Ken Blanchard, Coauthor of The One Minute Manager

"Full of original insights, upbeat stories, and concrete suggestions, Nuts! shows how the power of principle-centered leadership inspires people to achieve incredible results." --Stephen Covey, author of The Seven Habits of Highly Effective People

"The story of Southwest Airlines is as much fun to read as it is reader friendly and useful. I promise you, it's a blueprint for all organizations that want to succeed--not just airlines." --Warren Bennis, author of On Becoming a Leader

Rated the #1 Company to Work for in America by Fortune magazine

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You Can Find This Book In

Non-Fiction Comedy & Humour Business & Management Management & Management Techniques Self-Help, Personal Development & Practical Advice Advice on Careers & Achieving Success Transportation Aircraft & Aviation Entrepreneurship / Start-ups Industry & Industrial Studies Transport Industries Economics, Finance, Business and Management

About the Authors
Foreword
Prologue
Nuts? ... You Decide	p. 2
Goliath Meets David: The Battle to Get off the Ground	p. 14
The Battle Heats Up: Innovations Forged in the Fires of Competition	p. 28
A Maverick Emerges: The Creation of a Corporate Personality	p. 36
Flying in the Face of Conformity: Dare to Be Disciplined, Reap the Rewards	p. 48
"Professionals" Need Not Apply: Hire for Attitude, Train for Skills	p. 64
Kill the Bureaucracy: Think Small, Act Fast	p. 74
Act Like an Owner: Ask Questions, Think Results	p. 96
Learn Like Crazy: Stay Fresh, Stretch to Grow	p. 112
Don't Fear Failure: Be Creative, Color outside the Lines	p. 128
One Great Big Family: Create a Legendary Culture	p. 144
Keeping the Spirit Alive: Preserve What You Value	p. 156
The Art of Celebrating Milestones: Revel in Your Accomplishments	p. 174
Celebrating People with Big Hearts: Honor Those You Love	p. 190
Still Nuts After All These Years: Make Work Fun	p. 202
Luv: More Than Just a Ticker Symbol	p. 216
Compassion for the Community: Give Back - It's the Right Thing to Do	p. 234
Unconventional Advertising: Bending the Rules to Break a Great Story	p. 246
Customers Come Second: And Still Get Great Service	p. 268
Employees Come First: Great Service Begins at Home	p. 282
Leaders Leading Leaders	p. 298
Leadership from the Inside Out	p. 312
Go Nuts!	p. 320
Epilogue	p. 328
Notes and Sources	p. 330
Acknowledgments	p. 347
Index	p. 352
Table of Contents provided by Blackwell. All Rights Reserved.

Nuts!

Southwest Airlines' Crazy Recipe for Business and Personal Success

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

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