New Product Development

Managing and Forecasting for Strategic Success

By: Robert J. Thomas

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Paperback | 25 October 1993 | Edition Number 1

At a Glance

Paperback
368 Pages

Dimensions(cm)
26.5 x 18.45 x 3.13

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For increasing numbers of organizations, new product development is a priority concern. Intense global competition, rapid technological change and mutating patterns of world market opportunities compel firms to continually revitalize products and services for existing and new markets - if not for profit, for survival. However the risks of new product development are legendary. New products that fail to make the grade provide excellent material for the business press. This book aims to combine the art of science and new product development to enable manufacturers to gain control of the process and develop reliable forecasts. Providing an original conceptual approach and logical programme of action for new product development and forecasting, this book links the art (development) and science (measurement) of new production. The author details a reliable and useful control framework for decision makers, which includes spreadsheet models, planning steps and examples

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