New Ideas About New Ideas

Insights On Creativity From The World's Leading Innovators

By: G. Patton Wright, Shira White

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Paperback | 18 December 2002 | Edition Number 1

At a Glance

Paperback
352 Pages

Age
18+

Grade
11+

Dimensions(cm)
20.96 x 13.97 x 2.54

Paperback

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New Ideas About New Ideas introduces us to a dynamic, eclectic collection of creators, whose far-out and far-reaching experiments are changing the world. Drawing from interviews with dozens of mavericks such as contemporary artist Jeff Koons, technology oracle Nathan Myrhvold, celebrated physicist Brian Greene, and biotech visionary Henri Termeer, Shira White explores the exhilarating process of generating new ideas and bringing them successfully to fruition. Blending important concepts from the worlds of management, the arts, science, and technology, Shira White reveals profound insights into what makes today's most creative people and organizations tick. You'll meet Corning chairman, Roger Ackerman, who led a series of extraordinary corporate transformations; genius architect Frank Gehry, who shocked the world with his earth-shattering Guggenheim Museum in Bilbao; pioneering Progressive Insurance chairman, Peter Lewis, who records his flashes of brilliance while swimming; Satjiv Chahil, who made Palm a household name; and many other innovators. New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.

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You Can Find This Book In

Non-Fiction Business & Management Business Strategy Self-Help, Personal Development & Practical Advice Advice on Careers & Achieving Success Management & Management Techniques Entrepreneurship / Start-ups Popular Psychology Economics, Finance, Business and Management

Preface	p. vi
Introduction: Sizzling Spaces: Making Innovation Happen	p. 1
Spark Soup: Where Innovation Begins	p. 23
Bubbling: New Approaches to Idea Development	p. 51
Bargaining with the Future: The Valuation Struggle	p. 93
Going Live: Bringing New Ideas to Life	p. 131
Integrated Circuitry: Mechanisms of Innovation Action	p. 173
Rocket Design: Innovating the Organization	p. 215
Making an Apple Pie: Beyond the Organization	p. 267
Featured Organizations and Individual Profiles	p. 297
Notes	p. 311
Credits	p. 317
Index	p. 319
Table of Contents provided by Ingram. All Rights Reserved.

New Ideas About New Ideas

Insights On Creativity From The World's Leading Innovators

At a Glance

Paperback

Shipping

How to return your order

Defective items

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