New Femininities

Postfeminism, Neoliberalism and Subjectivity

By: C. Scharff (Editor), R. Gill (Editor)

Write A Review

Paperback | 11 June 2013 | Edition Number 1

At a Glance

Paperback
366 Pages

Dimensions(cm)
19 x 12 x 2

Paperback

$119.00

or 4 interest-free payments of $29.75 with

Ships in 5 to 7 business days

This volume brings together twenty original essays on the changes and continuities in gender relations and intersecting politics of sexuality, race, class and location. The book is situated in debates about contemporary culture at a moment of rapid technological change, global interconnectedness and the growing cultural dominance of neoliberalism and postfeminism. The collection traverses disciplines, spaces and approaches. It is marked by an extraordinarily wide focus, ranging from analyses of celebrity magazines and makeover shows to examinations of the experiences of young female migrants, ''mail order brides'' and young women who repudiate feminism. The contributions are united by their attempts to think through the ways in which experiences and representations of femininity are changing in the twenty-first century. Are we seeing new femininities? Are neoliberalism and postfeminism constructing new identities and subjectivities? What kinds of analytic tools and cultural politics are needed to engage critically with the current moment? This book will be of interest to everyone studying gender, media or cultural studies.

Industry Reviews

"This timely collection offers an extensive and thought-provoking range of insights into contemporary feminist debates around sexual subjectivity and citizenship, postfeminist identity and consumerism, and the constructions of femininity in relation to 'race', religion, migration, national security and generation. It represents both an important and refreshing contribution to the advancement of feminist media research." - Cynthia Carter, Cardiff University, UK

"New Femininities is an outstanding collection of theoretically rich and engaging essays that analyze how the global project of neoloberalism has coopted many of the basic tenets of feminism in corporately shrewd and often reactionary ways while selling all this as female empowerment. New Femininities is especially strong in showing how various media have worked to constitute new female subjectivities that are deeply contradictory. A very smart, timely and important anthology." - Susan J. Douglas, Professor of Communication Studies, University of Michigan, USA, and author of The Rise of Enlightened Sexism

"Rosalind Gill and Christina Scharff's edited collection, New Femininities: Postfeminism, Neoliberalism and Subjectivity, provides an excellent road map for understanding gender, contemporary media and pop culture today. Across twenty original essays, this book grapples with the pressures and opportunities afforded to women across a range of transnational media forms, including magazines, adverts, the web, reality TV shows, and diasporic cinema." - Feminist Memory, 2014

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $89.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.