Network marketing has helped
people all over the world achieve financial independence—and it can
help you do the same. As a profession, network marketing invites all
people, regardless of gender, experience, education, or financial
status, to jump on board and build a satisfying and potentially
lucrative business. If you want to improve your current financial
situation and are ready to become your own boss, then networking
marketing is the way to go.
Whether you want to work full-time or part-time; whether you dream
of earning a few hundred dollars a month or thousands of dollars a
month, Network Marketing For Dummies can show you how to get
started in this business within a matter of days. If you’re currently
involved in network marketing, this book is also valuable as both a
reference source and a refresher course.
Network marketing is a system for distributing goods and services
through networks of thousands of independent salespeople, or
distributors. With Network Marketi ng For Dummies as your
guide, you’ll become familiar with this system and figure out how to
build revenue, motivate your distributors, evaluate opportunities, and
grab the success you deserve in this field. You’ll explore important
topics, such as setting up a database of prospects and creating loyal
customers. You’ll also discover how to:
- Get set up as a distributor
- Develop a comprehensive marketing plan
- Recruit, train, and motivate your network
- Maximize downline income
- Take your marketing and sales skills to a higher level
- Cope with taxes and regulations
- Avoid common pitfalls
Packed with tips on overcoming common start-up hurdles as well as
stories from more than fifty successful network marketers, Network
Marketing For Dummies will show you how to approach this
opportunity so that you can begin to build a successful and satisfying
business of your own.
About The Author: Zig Ziglar is a renowned
motivational speaker. His training courses, tapes, and videos are
hugely successful, and he has written many bestselling books. John P.
Hayes, Ph.D., is a writer, speaker, and seminar leader.
PART I: Why Network Marketing Works.
Chapter 1: Don't Laugh - $100 Billion a Year Is Serious
Chapter 2: Coming of Age: The Future Belongs to Network
Chapter 3: Deciding Whether Network Marketing Will Work for
PART II: Finding and Evaluating the Opportunities.
Chapter 4: Investigating Before You Invest.
Chapter 5: Evaluating Network Marketing Companies.
Chapter 6: Evaluating a Company's Management Team.
Chapter 7: Evaluating a Company's Products and Services.
Chapter 8: Evaluating Your Opportunity to Earn Money.
PART III: Signing Up and Setting Up for Success.
Chapter 9: Organizing Your Business.
Chapter 10: Knowing What to Do After You Sign Up.
Chapter 11: Sponsoring, Training, and Motivating People in Your
PART IV: Sales and Marketing Skills to Help You Build Your
Chapter 12: Know Thy Customer.
Chapter 13: Determining a Customer's Value.
Chapter 14: The Art of Prospecting.
Chapter 15: When the Prospect Says Yes, You Shout ...
Chapter 16: Deciding On the Best Ways to Attract Customers.
Chapter 17: Marketing Activities 101.
Chapter 18: "But I Don't Want to Be a Salesperson!".
Chapter 19: Taking Your Sales Skills to a Higher Level.
Chapter 20: Creating Satisfied, Loyal Customers.
PART V: The Part of Tens.
Chapter 21: Ten Plus Two Resources for Network Marketers.
Chapter 22: Ten Characteristics of Top Network Marketers.
Chapter 23: Ten Business-Enhancing Ideas.
Chapter 24: Ten Questions That You'll Probably Ask about Network
Chapter 25: Ten Ways to Get a Quick Start in Network
Appendix: Glossary of Terms.
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