Without the close, there is no
sale. Pretty obvious, right? Yet, for many salespeople, closing is the
most baffling and elusive part of the selling process. All too often,
salespeople meet qualified clients and charm them with an eloquent
presentation, only to see the sale mysteriously slip from between their
fingers in the end. Which is sad when you consider all the hard
work – the prospecting, preparation, planning, and
practice – done for the sake of a moment of truth that never
arrives. Fortunately, closing is an art that can be mastered, and now Sales
Closing For Dummies shows you how.
Packed with powerful principles that can help you become a
top-producing salesperson, Sales Closing For Dummies is the
ultimate guide to mastering that most mysterious part of the selling
equation. Tom Hopkins, the legendary sales genius who, by age 30 was
the nation’s leading real-estate trainer, demystifies closing and shows
what it takes to be a champion closer, including how to:
- Lead a sale without being pushy
- Read the signs of an interested potential buyer
- Use questioning methods that close sales, time and again
- Help clients feel good about their buying decisions
- Keep your clients’ business and build their loyalty
- Build long-term relationships and watch your sales grow
With the help of dozens of real-life examples from a wide cross section
of industries, Tom shows why professional selling is about
communication, not coercion. And he shares his considerable insight and
- Verbal and visual buying cues and how to recognize them
- Choosing the best location for closing
- Addressing concerns and creating a sense of urgency
- Time-tested tactics and strategies for ending customer
procrastination, overcoming their fear, closing from a distance, and
- The ten biggest closing mistakes and how to avoid them
- Add-on selling and other ways of getting your clients to help you
to build your business
Featuring Tom’s Hopkins’ trademark “Red Flag” key points and situation
scripts, this fun, easy-to-understand guide arms you with the hands-on
tools and techniques you’ll need to become a world-class closer.
About the Author: Tom Hopkins,
chairman of the board of Tom Hopkins International, became a
millionaire at age 27 and was the nation's leading real-estate trainer
by the time he turned 30. He has written many books on sales topics,
including Hungry Minds' Selling For Dummies??. Hopkins also conducts
approximately 75 seminars worldwide to more than 100,000 people each
PART I: A Close by Any Other Name Is Still a Close.
Chapter 1: Falling in Love with Closing.
Chapter 2: The Anatomy of a Close.
Chapter 3: The Anatomy of a Closer.
PART II: Tactics and Strategies of Champion Closers.
Chapter 4: The No-Frills Close.
Chapter 5: Questioning and Listening Strategies.
Chapter 6: Closes That Overcome Fear.
Chapter 7: Putting an End to Procrastination.
Chapter 8: Closing the Tough Customer.
Chapter 9: Remote Closing.
PART III: Continuing to Build Your Business.
Chapter 10: Keeping the Sale Closed.
Chapter 11: Add-On Selling.
Chapter 12: Bowing Out Gracefully (But Keeping Your Foot in the
PART IV: The Part of Tens.
Chapter 13: Ten Reasons People Choose Your Product or
Chapter 14: Ten Reasons People Don't Choose Your Product or
Chapter 15: Ten Ways to Put Your Clients at Ease.
Chapter 16: The Ten Biggest Closing Mistakes.
Chapter 17: Ten Ideas for Creative Closing.
Chapter 18: Ten Ways to Master the Art of Closing.
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