NEGOTIATING WITH TRUMP

What can we learn from the world's most controversial dealmaker about power, influence, and how to handle extreme bargainers?

In Negotiating with Trump, negotiation expert Peter D. Johnston delivers a compelling, deeply analytical exploration of how one of the most polarizing figures of our time uses influence to achieve his goals-and what it means for the rest of us.

Drawing on decades of experience advising corporations, governments, entrepreneurs, and celebrities, Johnston uses Donald Trump as a real-world case study to break down the psychology, strategies, and tactics behind both successful and unsuccessful high-stakes negotiations. From anchoring and loss aversion to authority and reciprocity, the book reveals what drives us to act as human beings-and how Trump has leveraged these forces to rise, persuade, and dominate across business and politics. Through engaging examples ranging from Iran, and trade, to negotiations over new presidential planes, the author equips readers with the mindset, insights, and tools to negotiate directly or indirectly with Trump whether you're a world leader, a business person, or a citizen simply hoping to affect the course of your country's future.

But this isn't just a book about Trump.

It's a practical guide for anyone who faces difficult conversations, high-pressure deals, or challenging personalities. Johnston shows what works, what fails, and how you can negotiate more effectively in your own life.

Inside, you'll discover:

• The psychological principles that drive decision-making and influence
• Why understanding personality types (including Trump's) can prove so helpful in negotiations
• The strengths-and blind spots-behind Trump's negotiation style
• Proven strategies for handling aggressive or "extreme" negotiators like Trump
• A practical framework you can apply to your own negotiations immediately

Whether you admire him, oppose him, or simply want to better understand him, Negotiating with Trump offers rare insights into the mechanics of influence at the highest levels.

Because in today's world, negotiation isn't optional-it's everything.