Navigating the Metaverse

Jump into the metaverse to connect with consumers and explore endless opportunities

Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture.

In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find:

• Data and market analysis to erase any doubt that the metaverse is the next big thing.
• Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more.
• The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful.
• A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets.
• Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse.

An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.

About the Authors

Dirk Lueth is a serial entrepreneur and an early adopter of blockchain and related technologies, based in Silicon Valley. He co-founded European and US-based companies in the FinTech and digital media spaces, including the Financial Times Deutschland and Forbatec which has been acquired by SunGard (NYSE:FIS). Dirk mentored over 30 startups through his work at the German and Swiss startup accelerators in Silicon Valley and is a frequent speaker/panelist about blockchain and platform economics. He has studied Business Administration in Frankfurt and Paris and received a Ph.D. from the European Business School in Germany where he wrote his doctoral thesis about private and state-controlled currencies.

Cathy Hackl is a globally recognized tech futurist and top business executive with deep experience working in metaverse-related fields with companies like HTC VIVE, Magic Leap, and Amazon Web Services. She's the CEO of the Futures Intelligence Group, a leading metaverse consultancy working with the world's top brands on metaverse growth strategies, NFTs, virtual fashion, and how to extend their brands into virtual worlds. She's a sought-after consultant, speaker, and media personality. Hackl was recently featured in 60 Minutes+, Bloomberg and Cheddar's coverage of the metaverse and is a contributor to Forbes. She has written two books and is writing an anticipated book on the business opportunities of the metaverse that will be published by Bloomsbury Publishing. Hackl has been dubbed the Godmother of the Metaverse and is one of the top tech voices on LinkedIn. She's also the host of Adweek's Metaverse Marketing podcast. Cathy is now the Dean of Republic Realm Academy, a series of online courses about the metaverse.

Tommaso Di Bartolo is a Silicon Valley-based serial entrepreneur with two exits: A faculty member at UC Berkeley where he lectures about Entrepreneurship and Innovation focused on the topic of Blockchain, and an author of How to Growth Hack your Startup. A startup investor and a philanthropist focused on the future of food, Tommaso speaks 6 languages, keynotes in English, German, Portuguese and Italian and is a frequent keynote speaker at some of the most renowned stages.

Tommaso is passionate about sharing his lessons learned from nearly two decades of entrepreneurial tech expertise as a frequent global keynote speaker and as an advisor to some of Silicon Valley's most renowned startup accelerators such as Google Launchpad, Draper University, and The Alchemist. Tommaso will also join Cathy Hackl as a member of the faculty of Republic Realm Academy.