Get Free Shipping on orders over $79
Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities - Viktor Smith

Naming and Framing

Understanding the Power of Words across Disciplines, Domains, and Modalities

By: Viktor Smith

eText | 17 February 2021 | Edition Number 1

At a Glance

eText


$50.59

or 4 interest-free payments of $12.65 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds.

The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics.

This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.

on
Desktop
Tablet
Mobile

Other Editions and Formats

Paperback

Published: 29th August 2022

More in Reference, Dictionaries & Guides

The Ghost Soldiers : Poems - James Tate

eBOOK

RRP $25.99

$20.99

19%
OFF
How to Write a Sentence : And How to Read One - Stanley Fish

eBOOK

Dictionary of American Slang - Barbara Ann Kipfer

eBOOK

RRP $21.99

$17.99

18%
OFF
The Miracle of Language - Richard Lederer

eBOOK