Music Entrepreneurship

By: Allan Dumbreck, Gayle McPherson

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Paperback | 28 January 2016 | Edition Number 1

At a Glance

Paperback
336 Pages

Dimensions(cm)
20.32 x 13.97 x 2.54

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The music industry now hinges on entrepreneurship; the recent rapid convergence of media and the transitioning music-business environment have moved the focus from large organizations to independent companies and individual entrepreneurs. Positions tend not to get advertised in the business and practically everyone begins on their own- forming a band; starting a record label; running events; or building a website. But it's not an easy business to get a handle on.

Including expert contributors from across the industry, The Music Entrepreneur features an analysis of the music industry and the value of the entrepreneur within it, through a series of focused chapters and case studies highlighting practice examples and offering practical help to the reader trying to navigate the business.
The six case studies included are-
. Recorded music
. Live entertainment
. Music publishing
. Arts management
. Digital media
The Music Industry Entrepreneur shows the need for people aspiring to work in the industry to hone their entrepreneurial skills, demonstrating the value of entrepreneurial activity in a range of territories, sectors, and at different levels from the local to the global.

Industry Reviews

The book charts the ongoing evolution of music businesses and the focus shift to independent companies ... helping emerging artists to find opportunities that may be unadvertised in the professional field. * The Glasgow Herald *

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