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Museum, Inc. : Inside the Global Art World - Paul Werner

Museum, Inc.

Inside the Global Art World

By: Paul Werner

Paperback | 15 February 2006 | Edition Number 1

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Has corporate business overtaken the art world? It's no secret that art and business have always mixed, but their relationship today sparks more questions than ever. Museum, Inc. describes the new art conglomerates from an insider's perspective, probing how their roots run deep into corporate culture. Paul Werner draws on his nine years at the Guggenheim Museum to reveal that contemporary art museums have not broken radically with the past, as often claimed. Rather, Werner observes, they are the logical outcome of the evolution of cultural institutions rooted in the eighteenth-century Enlightenment, the colonial expansion of the liberal nation-state, and the rhetoric of democracy.
In a witty and argumentative style, Werner critically analyzes today's art institutions and reframes the public's accepted view of them, exposing how their apparent success belies the troubling forces operating within them. He ultimately argues that the art museum we know and love may have already run its course. An engaging discourse structured as an informal gallery talk, Museum, Inc. is a thought-provoking and passionate polemic that offers ideas for a new, more democratic museum.
Industry Reviews

"At the Guggenheim, Krens's ways of filling the proliferating branches . . . were all hailed at the time for their business savvy and cultural daring. But as former Guggenheim employee Paul Werner chronicles in his punchy little book, Museum Inc: Inside the Global Art World, Krens's bold maneuvers didn't stand the test of even a decade's time. When you learn, for example, that BMW underwrote the motorcycle show, Krens's cultural daring loses some of its luster. When you find out they gave Krens a motorcycle (which he later returned), it doesn't even look like good business."

--Dushko Petrovich "Boston Globe" (9/17/2006 12:00:00 AM)
"The capitalist involution of art is announced with cheerful rage in Paul Werner's Museum, Inc: Inside the Global Art World (2005), in which he parses the proposition that art behaves like money because money behaves like art. This is the capital of the America Werner dubs 'the Living Museum of Wild Capitalism'. Or perhaps that's Out West."--Ian Wedde "New Zealand Listener" (12/28/2006 12:00:00 AM)

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