Multivariate Data Analysis

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.

The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundational in today’s world of analytics.

Multivariate Data Analysis serves as the perfect companion for graduate and postgraduate students undertaking statistical analysis for business degrees, providing an application-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

About the Authors

Joseph F. Hair, Jr. is Cleverdon Chair of Business at University of South Alabama, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director of the Entrepreneurship Institute at the E.J. Ourso College of Business, Louisiana State University.

Barry J. Babin has authored more than 100 research publications in some of today's most prestigious peer-reviewed research periodicals, such as the Journal of Marketing, Journal of Consumer Research, Journal of Business Research, Journal of Retailing, Psychology and Marketing, Journal of the Academy of Marketing Science and the International Journal of Wine Business Research.

Dr. Anderson is the Royal H. Gibson Sr. Professor of Business Administration and former Head of the Department of Marketing at Drexel University. He earned his Ph.D. from the University of Florida, and his MBA. and BA degrees from Michigan State University.

Dr. Black is a Professor Emeritus in the Department of Marketing, at the E. J. Ourso College of Business, Louisiana State University (LSU). He received his MBA in 1976 and Ph.D.