| List of Tables | p. ix |
| List of Figures | p. xi |
| Acknowledgements | p. xvii |
| Preface | p. xix |
| Introduction: Four Whys and a How | p. 1 |
| Learning to walk: framing issues and analytic focus | p. 3 |
| Why multimodality? | p. 3 |
| Why 'documents'? | p. 7 |
| Why genre? | p. 9 |
| Why analysis? | p. 11 |
| How can we analyse multimodal documents? | p. 13 |
| An orientation for analysis: empirical linguistics | p. 14 |
| A framework for empirical analysis: the GeM model | p. 15 |
| Structure of the book | p. 19 |
| Multimodal Documents and their Components | p. 21 |
| Starting points: how to find document parts? | p. 24 |
| The page as an object of interpretation | p. 27 |
| Interpretation within document design | p. 28 |
| Multimodal linguistics | p. 38 |
| The page as object of perception | p. 57 |
| Page as signal | p. 65 |
| The Page as object of production | p. 74 |
| Describing a page for design | p. 75 |
| Describing a page for rendering | p. 85 |
| Producing a page from intentions: automatic document generation | p. 91 |
| Combining viewpoints on document parts | p. 103 |
| The GeM Model: Treating the Multimodal Page as a Multilayered Semiotic Artefact | p. 107 |
| The GeM Model: the base layer | p. 110 |
| The GeM presentation layers: the layout base | p. 115 |
| Layout segmentation: identification of layout units | p. 116 |
| Realisation information | p. 117 |
| Layout structure | p. 121 |
| A more complicated example of layout analysis | p. 129 |
| The parts of the Louvre | p. 130 |
| The layout of the Louvre | p. 134 |
| Conclusion | p. 142 |
| The Rhetorical Organisation of Multimodal Documents | p. 143 |
| Rhetoric and multimodal documents: our starting points | p. 144 |
| A brief introduction to Rhetorical Structure Theory | p. 146 |
| The RST rhetorical relations | p. 147 |
| The RST rhetorical structure | p. 150 |
| The move to multimodal RST: the GeM rhetorical layer | p. 151 |
| Andre's extension of RST | p. 152 |
| Problems with traditional multimodal RST | p. 155 |
| Multimodal relationals: subnuclear elaboration | p. 160 |
| Example analyses: rhetorical relations between layout units | p. 163 |
| Mismatches between layout structure and intended rhetorical structure | p. 166 |
| Explaining how to use a telephone | p. 171 |
| Conclusion | p. 174 |
| Multimodal Documents and Genre | p. 177 |
| Perspectives on genre | p. 183 |
| Genre as social semiotic | p. 184 |
| Genre as social action | p. 188 |
| Genre: the need for fine-grained descriptions | p. 194 |
| The move to multimodal genre | p. 196 |
| Multimodal moves within linguistic and rhetorical approaches to genre | p. 197 |
| Moving in on genre from the visual | p. 201 |
| Cybergenres: a brief critique | p. 209 |
| Representing genre | p. 217 |
| Genre typology | p. 219 |
| Genre topology | p. 223 |
| The multimodal genre space | p. 225 |
| Illustrations of genre: tracking change | p. 229 |
| Field guides across time | p. 229 |
| Wildlife fact files across time | p. 240 |
| Discussion and conclusion | p. 246 |
| Building Multimodal Document Corpora: the State of the Art | p. 249 |
| Corpus-based linguistics | p. 250 |
| The origin and representation of annotated corpora | p. 252 |
| Annotated corpora: early days | p. 252 |
| Applying XML to corpus design | p. 254 |
| Annotation problems with complex data | p. 260 |
| The move to multimodal corpora | p. 264 |
| The GeM model as a corpus annotation scheme | p. 267 |
| Conclusions and recommendations | p. 272 |
| Conclusions and Outlook: What Next? | p. 273 |
| Bibliography | p. 279 |
| Author Index | p. 301 |
| Subject Index | p. 307 |
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