Get Free Shipping on orders over $79
Multimodal Communication : A social semiotic approach to text and image in print and digital media - May Wong

Multimodal Communication

A social semiotic approach to text and image in print and digital media

By: May Wong

Hardcover | 8 May 2019

At a Glance

Hardcover


$89.99

or 4 interest-free payments of $22.50 with

 or 

Ships in 5 to 7 business days

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.


More in Literary Theory

Create Dangerously : Penguin Modern - Albert Camus
In Love with Love : The Persistence and Joy of Romantic Fiction - Ella Risbridger
Experimental Criticism : Franco Moretti and Literature - Francesco de Cristofaro
An Introduction to Literature, Criticism and Theory : 6th Edition - Andrew Bennett
Literacies : 2nd edition - Mary Kalantzis

RRP $145.95

$117.75

19%
OFF
Middlemarch : Collins Classics - George Eliot
Metaphors We Live By - George Lakoff

RRP $31.95

$25.75

19%
OFF
How to Read a Book : A Touchstone book - Charles Van Doren

RRP $34.99

$24.75

29%
OFF
Recognising the Stranger : On Palestine and Narrative - Isabella Hammad
Action without Hope : Victorian Literature after Climate Collapse - Nathan K. Hensley
Out Of Place : A Memoir - Edward W. Said

$29.75