Moderating Focus Groups : A Practical Guide for Group Facilitation - Thomas L. Greenbaum

Instant online reading.
Don't wait for delivery!
Go digital and save!

Moderating Focus Groups

A Practical Guide for Group Facilitation

By: Thomas L. Greenbaum

Write A Review

Hardcover | 18 November 1999

At a Glance

Hardcover
264 Pages

Dimensions(cm)
22.86 x 15.24 x 1.6

Hardcover

$425.70

or 4 interest-free payments of $106.42 with

Ships in 7 to 10 business days

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

Industry Reviews

"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books." -- Dave Quincy

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.