Moderating Focus Groups

A Practical Guide for Group Facilitation

By: Thomas L. Greenbaum

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Hardcover | 18 November 1999

At a Glance

Hardcover
264 Pages

Dimensions(cm)
22.86 x 15.24 x 1.6

Hardcover

$451.75

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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

Industry Reviews

"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books." -- Dave Quincy

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