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MKTG

By: Charles W. Lamb, Joseph F. Hair, Carl McDaniel

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Paperback | 24 January 2024 | Edition Number 14

At a Glance

Paperback
496 Pages

Edition Type
Revised

Dimensions(cm)
27.4 x 21.2 x 1.5

Paperback

$178.99

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Lamb/Hair/McDaniel''s MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel''s MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

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