Business as usual is over. Today's winners have shifted from profit-hunting, to finding their mission and campaigning it relentlessly until it becomes a market reality that changes people's lives.
Drawing on the experiences of tech innovators including Google and Airbnb, retail giant Whole Foods, and fast-growing British businesses Ella's Kitchen and Decoded, Mission reveals the power of purpose, culture and campaigning in the world-beating businesses of the future.
It provides a roadmap for finding your defining purpose, honing it into a story that transforms your customers into advocates and becoming an unstoppable force with the power to change the world.
About the Author
Michael Hayman and Nick Giles are the co-founders of Seven Hills, the highly acclaimed campaigns firm founded to generate momentum for Britain's fast growing companies and most exciting entrepreneurs. Seven Hills was named the Best Corporate Consultancy in the world by the Holmes Report and is also a Santander Breakthrough 50 winner. Michael is a co-founder of StartUp Britain, the national initiative for early-stage enterprise launched by the Prime Minister.
He is Chairman of Entrepreneurs at the private bank Coutts and an Honorary Fellow at the University of Cambridge Judge Business School. He was awarded an MBE for services to enterprise promotion in 2014. Nick works closely with high growth firms in the UK, US and Asia. He is an ambassador for the Hong Kong government's venture programme. He is also an advisory board member of Tech London Advocates, and is an advisor to the global youth movement One Young World.
Industry Reviews
Fascinating - and all the better for being digestible and readable. Business schools should study its pages -- Chris Blackhurst Evening Standard Michael Hayman and Nick Giles blow apart traditional theories of business success in this landmark title on how to make it as a modern-day entrepreneur Elitebusiness 'Guerrilla upstarts ... bonafide architects of tomorrow's business-scape' Director Good things happen when you are in their vicinity. I recommend them highly -- Alain de Botton (on Seven Hills) Seven Hills are a smart outfit and an exciting business -- Peter Jones CBE, Dragons' Den investor Technology is fundamentally changing the way people live, work and travel and a new generation of innovative companies has emerged in recent years. In Mission, Michael Hayman and Nick Giles pinpoint the importance of social purpose to the entrepreneurs and businesses who are transforming societies around the world. It is mission that makes successful businesses stand out, and this book shows how companies are able to define, build and communicate their purpose in order to prosper Joe Gebbia, Co-founder and Chief Product Officer, Airbnb Mission shows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society John Mackey, founder, Whole Foods In Mission, Michael Hayman and Nick Giles show very clearly why standout companies are increasingly defined by purpose and the ambition to effect positive change ... This book is an apt appreciation of the business culture that is developing and has developed in the UK over recent years, one in which I have seen its authors play an important role in cultivating HRH The Duke of York, KG In the battle for talent, it is a central commercial purpose that sorts the great from the good. Any business that wants to stand out in today's crowded market needs to ask themselves what they are really trying to achieve and why their company matters. This book shows you how mission is a critical tool for leaders serious about scaling their business into a global player Sherry Coutu, board member, LinkedIn and London Stock Exchange
