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Minority Rule : Adventures in the Culture War - the instant Sunday Times bestseller - Ash Sarkar

Minority Rule

Adventures in the Culture War - the instant Sunday Times bestseller

By: Ash Sarkar

Paperback | 1 July 2025

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** The instant top 5 Sunday Times bestseller from political commentator Ash Sarkar **

'One of the boldest and most exciting thinkers of her generation' NAOMI KLEIN
'Delivers its message with punch and panache ... A joy to read' GUARDIAN
'If leftists feel they have been stumbling around in the darkness, Minority Rule flicks on the light' STANDARD

We live under minority rule. But who is the ruling minority?

Most of us are getting screwed over. Our world is defined by inequality, insecurity, lack of community and information overload. As the world burns, mega-corporations are reporting record profits. How are they getting away with it?

âMinority ruleâ is the term Ash Sarkar uses to describe the irrational fear that minorities are trying to overturn and oppress majority populations. In her eye-opening debut, she reveals how minority elites rule majorities by creating the culture wars that have taken over our politics, stoking fear and panic in our media landscape. Because despite what theyâll have you believe, antiracist campaigners arenât actually silencing the âforgottenâ working class, immigrants arenât eating your pets, trans-activists arenât corrupting your children, and cancel culture isnât crushing free speech.

In Minority Rule, Sarkar exposes how a strategic misdirection of blame over who is really screwing everything up is keeping the majority divided, while the real ruling minority of hedge fund managers, press barons, landlords and corporations remain on top. And itâs facilitating one of the biggest power grabs in history. Most crucially, she shows us how what we really have in common is being concealed by a deafening culture of distraction â" and that the first step towards a better future is understanding what is happening now, and how we got here.

An 2025 highlight for GQ, New Statesman and Irish Times

Minority Rule was no. 4 in the Sunday Times bestseller chart, 09/03/25

About the Author

Ash Sarkar is a writer, lecturer, journalist and political commentator. A contributing editor of Novara Media, she has written for the Guardian, Independent and Huffington Post, with regular appearances on British television and radio, including 'Question Time', 'Good Morning Britain' and 'Jeremy Vine' on 5. She has been called one of 'the internet's best left-wing thinkers' by the Spectator, and was named Media Personality of the Year by the Asian Media Awards in 2019. Sarkar also lectures at the Sandberg Instituut in Amsterdam, and has taught Global Politics at Anglia Ruskin University. Minority Rule is her first book.
Industry Reviews
An exegesis of the playbook of the right ... [Sarkar] is one of the most refreshing, salient voices on the left. For many progressives, the last decade has felt like something akin to a slow descent into madness, or falling victim to a collective, large-scale gaslighting campaign. With spectacular clarity and genuine wit, Sarkar puts her arm around their shoulders, offers a little tough love, and invites them to step out of the mist. If leftists feel they have been stumbling around in the darkness, Minority Rule flicks on the light * Standard *

Sarkar has the inestimable advantage of being right ... We've been had. The truth is not online. The truth is about who owns what - and who doesn't ... Changing the world, as Marx famously said, is the point. But how? Sarkar's gambit would appear to be, start by getting people to see the world clearly. Minority Rule is a good start ... Sarkar is candid; she examines her own past errors. She is often funny ... Pick up this book. The future is at stake * Irish Times *

A Marxist critique of left-liberal politics that delivers its message with punch and panache ... She prosecutes her case with more panache and punchiness, more hilarity, than is usual from the dour quarters of British political punditry. Her hyper-caffeinated prose and acid observations are unquestionably a joy to read ... Sarkar cultivates the image of a sassy social commentator, a sort of Tariq Ali of looking at your phone a lot * Guardian *

Original, vivid, reflective ... Feels like it's written by a really sage old philosopher, sequestered away in the corner of the university but is somehow across pop culture to be able to make references that you find funny and have touchstones with ... A marvellous piece of writing -- Oli Dugmore, PoliticsJOE

I love a book which confounds your expectations. And Minority Rule is definitely that. It's the sort of book actually you wish you'd written. I really recommend it. Ash is a truly original thinker: unafraid to have something uncomfortable to say to her own side, which to me, is one of the marks of any political book which is worth reading -- Lewis Goodall, The News Agents podcast

Her analysis is painfully true - it's brave and honest and the Left needs to hear this, especially from one of their own -- Ian Martin, writer for The Thick of It

A lively analysis of how the ruling classes purposefully misdirect political blame * Observer New Review *

Ash Sarkar is one of the boldest and most exciting thinkers of her generation -- Naomi Klein, author of Doppelganger and The Shock Doctrine

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