The microeconomics text that moves students from understanding the basics of real economic principles to applying the powerful tools of economics analysis.
Like no other text for the intermediate microeconomics course, Goolsbee, Levitt, and Syverson’s Microeconomics bridges the gap between today’s theory and practice. A strong empirical dimension tests theory and successfully applies it. With carefully crafted features and vivid examples, this text helps answer two critical questions students ask,
"Do people and firms really act as theory suggests" and "How can someone use microeconomics in a practical way?"
The new edition of
Microeconomics is now available with Achieve Essentials, Macmillan’s new online learning platform which includes relevant materials for the intermediate microeconomics course.
Features:
- ‘Applications’ show how theory informs consumer decision making in real situations, and Freakonomics essays apply economic analysis to common phenomena.
- The integration of the empirical dimension is used throughout the text in examples and ‘Math and Graphing Review’ sections have been included together with ‘Animated Graphing Tutorials’.
- Integration of the empirical dimension is throughout the text in examples, applications etc.
- Optional calculus appendices provide students with another way to understand economic theory.
Achieve is Macmillan Learning’s complete online learning system. It houses instructor resources to support teaching and a range of interactive resources and the full eBook to help students succeed in their course. Access to Achieve for instructors is available on this page. Student access to Achieve could be through their institution if the institution has signed a license or as a separate student purchase. The instructor must set up a course for students to benefit from this product.
New in this Edition
- New applications are found throughout the text and feature interesting topics from toxic algae in Florida and self-driving cars, to the importance of business reputations and ultra-low cost airlines.
- New Freakonomics boxes help bridge economic concepts with the real world (examples include How Uber took the Taxi Industry by Storm and Do Traffic Jams Lead to Divorce).
- 25% new end of chapter problems have been included and provide problems in every section of the book.
- The popular ‘Figure It Out: online!’ feature has been expanded by taking two problems from each chapter and placing them in an interactive tutorial setting, with video instruction guiding students toward the solution of the problem step by step.
About the Authors
Austan Goolsbee is the Robert P. Gwinn Professor of Economics at the University of Chicago Booth School of Business, where he joined the faculty in 1995. From 2009 to 2011, he served in Washington as a Member and then Chairman of the Council of Economic Advisers and the youngest member of the President’s Cabinet. He is a past Alfred P. Sloan Fellow and Fulbright Scholar. He earned bachelor’s and master’s degrees from Yale University and a PhD in economics from Massachusetts Institute of technology. Goolsbee is also President of the Federal Reserve Bank of Chicago.
Steven Levitt is the William B. Ogden Distinguished Service Professor of Economics at the University of Chicago, where he directs the Becker Center on Chicago Price Theory. He earned a bachelor’s degree from Harvard University and his PhD from Massachusetts Institute of Technology. He has taught at the University of Chicago since 1997. In 2004, Levitt was awarded the John Bates Clark Medal, and in 2006, he was named one of Time magazine’s “100 People Who Shape Our World.” He co-authored a series of books on popular economics starting with
Freakonomics and hosts the podcast
People I Mostly Admire.
Chad Syverson is the George C. Tiao Distinguished Service Professor of Economics at the University of Chicago Booth School of Business. He joined the Chicago faculty in 2001. His research spans several topics, with a particular focus on the interactions of firm structure, market structure, and productivity. He has been an editor of the
Journal of Political Economy and
RAND Journal of Economics, has served on multiple National Academies committees, is a research associate of the National Bureau of Economic Research, and is a Fellow of the Econometric Society. He earned bachelor’s degrees in economics and mechanical engineering from the University of North Dakota, and a PhD in economics from the University of Maryland.
