Media Industries

A Complete Guide to the Industry

By: David E. Sumner, Shirrel Rhoades

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Hardcover | 4 July 2006 | Edition Number 2

At a Glance

Hardcover
211 Pages

Edition Type
Revised

Dimensions(cm)
16 x 23.6 x 1.8

Hardcover

$140.75

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Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view - individual magazines - to the «macro» view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan.
Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.

Industry Reviews

'Magazines: A Complete Guide to the Industry' is a smart, comprehensive resource for anyone interested in magazine publishing. Covering everything from the basics of the business to future digital opportunities, this book provides relevant material packed with real life examples that bring the world of magazine publishing to life. The easy format filled with lists, charts, glossaries, and thought-provoking chapter questions serves as a basic text for the new magazine employee, a refresher for those who have focused in one business area, and a must read for the entrepreneur at the start of their magazine journey. (Nina Link, President, Magazine Publishers of America) If there's a spot on your desk that you've been saving for a handy reference guide that will bring you up to date on the way the magazine press should and can work better, stop right here. Students? Editors? Young publishers? You'll all work happier. (John Mack Carter, Former President of Hearst Magazines Enterprises and Editor-in-Chief of 'Good Housekeeping', 'Ladies' Home Journal', and 'McCall's')

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