Maximum Impact is an affirmation of the importance of communication by Americaâs local boards of education and superintendents. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, broadcast journalist, public affairs and social media director and government spokesperson. Each chapter - highlighting critical aspects of team communication by boards of education and the superintendent - is grounded in our work and experience. Our belief in communication as a tool for district transformation leads us to focus on dynamics between school leaders and the need to deploy a strategic communication strategy, a first book in todayâs literature. We endeavor to help boards of education and superintendents - aspiring, novice or veteran â" to recognize the vital nature of communication in the governance and leadership of public education, now and in the future. With the call for more transparency in government, including public education, we offer our primary target audience of school leaders with new principles of communication that will help them to engage the community, employees and stakeholders in helping to make their school district successful!
Industry Reviews
In my thirty-eight year's experience with school boards and superintendents I've come to realize the most basic reason for the two-parting company is bad communications. Conversely, the most successful board/superintendent team pays attention to communications and both are cognizant that communications is not a destination but rather a journey. Maximum Impact is A 'how-to' manual on board/superintendent communications, properly followed, will do as much to increase student achievement as any other educational strategy.--Norm Wooten, executive director, Alaska Association of School Board; former president, National School Board Association In terms of school leadership, nothing is more important than effective communication between school leaders and boards of education. That's why this book is so incredibly valuable to those in superintendent positions that are responsible for leading transformational change in our schools. Creasman and Hughes have created the perfect guide for both entry-level school leaders and seasoned veterans who are most likely searching for new strategies to articulate a shared vision within school districts.--Greg Goins, director, Educational Leadership at Georgetown College (KY); former school superintendent and host of the nationally acclaimed Reimagine Schools Podcast In Maximum Impact, Creasman and Hughes have identified what high-performing boards of education and superintendents do - communicate. No superintendent can be successful without transparent communication with their boards of education. Likewise, no board of education is going to be effective without clear communication with the superintendent. Furthermore, no school district can be successful without a board of education or superintendent that communicates effectively. Though it may seem simple, communication is the key ingredient to success - no matter the size of the school district. Maximum Impact is a must-read for board members and superintendents.--Terry Grier, EdD, retired superintendent, Houston Independent School District; Houston, Texas Maximum Impact crystallizes an aspect of effective school district governance that every school board member needs to understand: Purposeful and strategic communication from district leaders like them is absolutely essential to keeping public education strong, in our communities, states and nation. Making this an even more important read - for new and veteran board members alike - are the practical tips and strategies infused throughout.--Tracey Benson, associate executive director, Arizona School Boards Association; former chair, Council of School Boards Association Communicators The most important aspect of Board/Superintendent communication is that it must be clear, concise and factual with no surprises. The relationship between both parties is predicated on effective communication that builds mutual trust and respect of each other's roles and responsibilities. Maximum Impact addresses the Key Works of school leaders.--C. H. "Sonny" Savoie, former president, National School Boards Association; current member, St. Charles Parrish Board of Education, Luling, Louisiana since 1984
