Mastering Public Relations

By: Anthony Davis

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Paperback | 10 August 2007 | Edition Number 2

At a Glance

Paperback
256 Pages

Edition Type
Revised

Age
15 - 18

Grade
10 - 12

Dimensions(cm)
23.4 x 15.6 x 1.27

Paperback

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Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

Industry Reviews

'A stimulating and comprehensive introductory text. Case studies provide students with useful practical examples of theory discussed. Useful also to have questions at the end of each chapter to focus learning.' - Anne Hill, Faculty of Media Arts and Society, Southampton Solent University 'This is an excellent book and is unique in giving a comprehensive overview of public relations and the many sectors in a concise manner.' - Mike Smith, Cardiff School of Journalism

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