Mastering Marketing

Leading A Journey Of Becoming

By: John H. Watson

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Paperback | 31 January 2020

At a Glance

Paperback
236 Pages

Dimensions(cm)
22.86 x 15.24 x 1.27

Paperback

RRP $31.82

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Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a “big picture” understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to give you greater control and a logical sequence to follow; so you take on the right things in the right order.

Mastering Marketing divides the process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program.

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