Marketing : Real People Real Choices - Michael R. Solomon

Instant online reading.
Don't wait for delivery!
Go digital and save!

Marketing

Name: Marketing
Brand: Pearson Education
Price: 161.75 AUD
Availability: BackOrder

Real People Real Choices

By: Michael R. Solomon, Andrew Hughes, Bill Chitty, Greg W. Marshall, Elnora W. Stuart

Write A Review

Paperback | 5 September 2013 | Edition Number 3

At a Glance

Paperback
520 Pages

Dimensions(cm)
2.1 x 21.9 x 27.8

Paperback

RRP $194.61

$161.75

17%OFF

or 4 interest-free payments of $40.44 with

or

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.

The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world.

The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.

BREAK THROUGH to engaging learning experiences

Marketing: Real People, Real Choices can be packaged with MyMarketingLab, an exciting online learning system that efficiently targets the learning objectives in each chapter and helps you focus on what you really need to cover. It combines engaging resources, learning activities, videos, case studies and marketing simulations, with a personalised Study Plan and an optional eBook.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.