Marketing

Name: Marketing
Price: 150.99 AUD
Availability: BackOrder

Real People, Real Choices -- Global Edition

By: Elnora Stuart, Michael Solomon, Greg Marshall

Write A Review

Paperback | 22 August 2025 | Edition Number 12

At a Glance

Format
Paperback

Dimensions(cm)
21.6 x 27.7 x 3.0

Paperback

RRP $156.40

$150.99

or 4 interest-free payments of $37.75 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a "great read," it shows how marketing plays out in contemporary organizations. You'll benefit from practice and guidance in making marketing decisions and even establishing a personal brand.

The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $0.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.