Get Free Shipping on orders over $79
Marketing : 9th Edition - Real People, Real Choices - Elnora Stuart

Marketing

9th Edition - Real People, Real Choices

By: Elnora Stuart, Michael Solomon, Greg Marshall

Paperback | 29 September 2017 | Edition Number 9

At a Glance
New Edition

Paperback


$202.99

or 4 interest-free payments of $50.75 with

 or 

Ships in 10 to 15 business days

For undergraduate Principles of Marketing courses.

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today.

More in Accounting, Business & Finance Higher Education Textbooks

How Brands Grow : What Marketers Don't Know - Byron Sharp

RRP $59.95

$39.75

34%
OFF
Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini
Thinking in Systems : A Primer - Donella Meadows

RRP $55.00

$31.75

42%
OFF
Getting To Yes : Negotiating An Agreement Without Giving In - Roger Fisher
Thinking, Fast and Slow - Daniel Kahneman

RRP $26.99

$18.89

30%
OFF
Communications Toolkit : 5th Edition - Jane Grellier

RRP $89.95

$75.75

16%
OFF
Business Law : 12th Edition - Andy Gibson

RRP $178.15

$131.99

26%
OFF
Purple Cow : Transform Your Business By Being Remarkable - Seth Godin
Financial Accounting : 9th Edition - Craig Deegan

RRP $155.95

$143.75

Contemporary Issues in Accounting : 3rd Edition - Michaela Rankin

RRP $139.95

$121.75

13%
OFF
Basic Business Statistics + PHStat for Statistics : 5th Edition - Mark Berenson

RRP $159.95

$144.75

10%
OFF
Pyramid Principle, The : Logic in Writing and Thinking - Barbara Minto